Creating the Pilsner Urquell wholesale website was a complex and iterative process aimed at fully satisfying the client's needs and expectations. The project required navigating numerous challenges, including several dead ends, which we overcame through continuous adaptation and testing. 1. Client-Centric Development From the outset, the project was guided by the client’s specific requirements. Understanding their vision for the website was crucial, but translating that vision into a functional, user-friendly site proved challenging. We engaged in constant communication with the client, refining and adjusting our approach based on their feedback. 2. Iterative Design and Testing Throughout the development process, we encountered several “dead ends” where initial ideas did not meet the client’s or users’ needs. To resolve these issues, we implemented an iterative design approach, continuously testing the site with real users. This allowed us to identify pain points and make necessary adjustments to improve functionality and user experience. 3. Simplicity in the Final Product Despite the complexity of the development process, the final website is straightforward and user-friendly, aligning perfectly with the Pilsner Urquell brand. We focused on simplicity, ensuring that the site is not only visually appealing but also easy to navigate, helping wholesalers quickly find the information they need. In the end, the website effectively meets the client’s needs, reflecting Pilsner Urquell's strong brand identity while providing a seamless user experience for wholesalers.